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Something big shifted this week.
The UN dropped a report. The Pope dropped an encyclical. And we started asking ourselves a question we can't stop thinking about.
AI is draining the world's water. What can we actually do about it?
We have one idea: bring clean drinking water to the people most affected. But we want to hear from you before we commit.
Should we build a well? Fund a water system? Partner with a local community? Who should we partner with? We're all ears.
Hit reply and tell us what you think.
Below is everything that led us here.
Want to go deeper?
We give hot takes, real context, and zero fluff. AI synthesized, human approved.
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Gen Z cares
A new 2026 report confirmed what we already suspected:
79% of Gen Z considers sustainability when choosing brands.
53% are more likely to buy based on values than brand name.
But only 35% will actually pay more $ for it.
That gap is exactly why Viro is free.
We're not going to ask you to pay more to do the right thing.
Instead, the ads you see fund renewable energy and ocean restoration. You use AI. The planet gets the revenue. You only pay if you want to remove ads.
No greenwashing. No subscription guilt. Just AI that works for you and the planet at the same time.
Wild idea: make doing good the default, not the upgrade.
Sound familiar?
Over 4 million people have had the same lightbulb moment.
Morning Brew is a free daily newsletter that breaks down what's happening in business, finance, and tech — clearly, quickly, and with enough personality to make it the best email in your inbox.
No yelling. No filler. Just the news, finally making sense.
*This ad funds clean energy.
AI’s water usage
A United Nations report just put a number on something Big Tech would rather you not think about:
By 2030, AI data centers will consume enough water to cover the basic drinking needs of every person in sub-Saharan Africa.
Their carbon emissions output already rivals all of Argentina.
And to keep up with demand, operators are turning to natural gas and coal.
Data centers aren't the enemy.
Fossil fuels are.
Big Tech is burning the planet to print $ billions.
The fix isn't to stop using AI — it's to demand that AI doesn't burn coal to answer your questions.
That's why we built Viro.
Rep the mission
A hat, but it actually stands for something.
Corduroy. Clean. Easy to wear.
The Earth patch makes a statement.
Profits fund clean energy and climate projects.
The Pope in the chat
Pope Leo XIV's first encyclical — 42,000 words dedicated entirely to artificial intelligence — called out AI's growing energy and water demands for "significantly influencing carbon dioxide emissions" and urged the industry to "protect our common home."
That's the Pope. Using the same language as climate scientists. In an official Church document. That's not a tweet — that's a theological landmark.
His position isn't that technology is evil. It's that "technology is never neutral — it takes on the characteristics of those who devise, finance, regulate, and use it."
Which is exactly the problem. Right now, the people devising and financing AI are optimizing for profit, not the planet.
The Pope noticed.
The UN noticed.
You’ve noticed.
Glad we all agree to pursue planet over $ profit.
*This ad funds clean energy.
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Appreciate you being here. What you do matters.
Next time you think about opening ChatGPT, try Viro instead.
Same output. Better outcome.
Reply here or email [email protected]—we read everything.
– Nick